94 Shades of Graze

An introduction to the Graze Snack Box.

I’ve never really paid much attention to subscription boxes. I’ve know they were out there, but figured it wasn’t worth paying $20+ per month for a bunch of surprise goodies that I might not even like. So, when I stumbled upon graze.com about three weeks ago, I was pleasantly surprised because as a designer, I am often drawn in (or turned off) by the aesthetics of a Web page. Their site had cute illustrations, nice photographs, easy to follow content, and the navigation was intuitive. Oh, and their snack boxes looked yummy!

Disclosure: I signed up for the Graze service and received my first box for free. All photos were taken by me, except for screenshots of the website, which are used by permission. Links are NOT affiliated and I am in no way being compensated for writing this post.

Signing Up

I was disappointed when I saw that I couldn’t just sign up, but would have to submit my name and wait for an invitation code. Normally I wouldn’t bother with the form, but for some reason that I can’t explain, this time I did. I filled in my name/e-mail address/zip code, selected my country, hit the “get started now” button, and went on with my life.

So, wasn’t I in shock when about 3 days later I got my invite code! I had expected to have to wait at least several months. And not only did I get my code in a matter of days, but I was informed that I would receive my first box on the house :-)

The e-mail read:


About Graze

Graze is based in the UK and just recently expanded to the US. Before I jump into the details, here is a little info from the graze website about how the company began:

Graze was started by seven friends sick of chips and candy, who wanted a better way to snack. We quit our jobs and camped out in a friend’s spare room for months and after a lot of hard work, graze.com was born – snacks that show off the tasty side of health and are delivered directly to you. Fast forward a few years and we have developed a range of over 90 delicious snacks and designed an intelligent algorithm, that we call DaRWIN, to customise each and every box specially for you.

How does Graze work?

For $6 per box including shipping, graze will send a selection of 4 portion-controlled snacks (via USPS) to your home or office. At the time of post, they do not ship to Hawaii, Alaska, APOs, FPOs, or US Territories.

Getting Started

Once I signed up using the special invitation code, I was able to choose either a nibble box for maximum variety or a calorie counter box for low calorie snacking. In the calorie counter box all snacks are between 50 and 150 calories. The nibble box gives you about 94 potential snacks and the calorie counter box narrows the options to about 50. I chose the nibble box.

Next, I was able to choose how often a new box would be delivered. I had a choice of once a week (healthy snacker) or every 2 weeks (tasting club). In the FAQs, it does mention that graze offers the option of receiving a box once a month, however I could only select weekly or bi-weekly. I chose to receive mine every 2 weeks.

Graze Box Options

Graze Box Options (screenshot from my account on the Graze site)

Note About Allergies and Dietary Preference

Graze does make it transparent that their subscription service is not really suitable for those with food allergies and/or sensitivities. Because they pack all of the snacks at the same location, cross-contamination is likely. However, if you are still interested in trying a box or two and simply want to narrow the options based on dietary preference, you can do so. You can choose to trash all spicy food, anything unsuitable for a vegan, anything that contains nuts, anything that contains gluten, or anything that contains milk.

Graze Dietary Preferences

Graze Dietary Preferences (screenshot from my account on the Graze site)

Although I do have allergies/sensitivities, I didn’t trash based on dietary preference, but rather went in and viewed all the snack options by category.

Categories are:

  • dips & dippers (12 options): dippers like pretzels, bread(sticks), or chips with some sort of sauce, relish, salsa, or marmalade
  • flapjacks (5 options): these snacks remind me of mini granola bars
  • savory selection (22 options): these snacks seem to include some sort of cracker/seed/nut/bean mix with interesting seasoning
  • healthy treats (15 options): many of these snacks include some sort of fruit or berry mixed with nuts or seeds
  • pure fruit (11 options): these are dried fruit mixes
  • whole nuts (11 options): these are exactly what you would expect (whole nuts like pistachios, almonds, and cashews)
  • pure fruit, nuts and seeds (6 options): these are pretty traditional trail mixes
  • super seeds (4 options): sunflower, pumpkin, and flaxseeds
  • a touch of chocolate (8 options): dark, milk, or white chocolate buttons mixed with nuts, berries, or seeds

Each snack offered has a photo and a set of buttons. You can click Trash if you don’t ever want to get a particular snack in your box. You can click Try if you are willing to taste test a snack. Once you start receiving boxes and trying snacks, you can login to your account and click Like, Love, or Trash based on how good that snack was. If you choose Love, there is a good chance you will receive that snack in future boxes.

So, what did I get?

Keep reading for photos and my take on the snacks!
You can also view my box here: http://grz.cm/b/L0X6KD

First Graze Box!

My First Graze Box!

Fruit and seed flapjack
nutrition note: contains whole oats

Description: rustic rolled oat flapjack with mixed seeds and dried fruits
Full Ingredients: rolled oats, margarine (vegetable oil, water, salt), demerara sugar, apricots, dates, currants, raisins, sunflower seeds, golden syrup, pumpkin seeds (contains gluten)

I expected these to be like crunchy granola bars, but they were surprisingly soft, moist, and chewy. They smell very much like oats and taste like oatmeal with very subtle notes of apricot. I couldn’t taste the seeds, which for me was a good thing. I also really enjoyed the texture of the flapjacks (probably because I like the texture of dried fruit). Thumbs up from me (and dad).

Fruit and seed flapjack

Fruit and seed flapjack

Bonnie wee oatbakes
nutrition note: only 114 calories

Description: red onion marmalade with cheese and chive oatbakes
Full Ingredients:
cheese and chive oatbakes (55%): oatmeal (64%), cheese powder (8%) (suitable for vegetarians), olive oil, salt, chives (contains gluten)
red onion marmalade (45%): red onions (52%), white wine vinegar, muscovado sugar, sugar, balsamic vinegar, black pepper
Contains milk.

Oatbakes are like whole grain crackers and have a rough, grainy texture. They taste a tad dry on their own, but are very good with the red onion marmalade. If you like onion, you will enjoy the marmalade. As soon as I peeled back the plastic, I could smell the onion and it made my mouth water :) Overall, good dip and dipper combination. Dad and I enjoyed this snack, but mom disliked the oatbakes so much, she wouldn’t try anything else! Although to be fair, I have to say that my mom tried the oatbakes alone, as she can’t eat onion.

Bonnie wee oatbakes

Bonnie wee oatbakes

Cherries & berries
nutrition note: only 114 calories and counts as one serving of fruit

Description: cherries, lingonberries, cranberries and jumbo raisins
Full Ingredients:
lingonberries: lingonberries, sugar, sunflower oil
jumbo raisins: jumbo raisins, vegetable oil
cranberries: cranberries, sugar, sunflower oil
cherries: cherries, apple juice concentrate, sunflower oil

This berry medley was actually quite juicy. It was hard for me to distinguish which berry was which, except for the raisins. I’m not a huge fan of cranberries, but I enjoyed the cherries and lingonberries. Lingonberries always remind me of when I visited Epcot and tasted lingonberry jam for the first time. I found that for the most part, the cherries & berries were tart, but still good.

Cherries & berries

Cherries & berries

Cookies & cream
nutrition note: a source of at least two vitamins and minerals

Description: mini chocolate cookies, roasted hazels, white chocolate buttons and sunflower seeds
Full Ingredients:
mini chocolate cookies: wheat flour, sugar, butter, margarine (vegetable oil, water, citric acid, flavors), cocoa powder, glucose syrup, egg powder, baking soda, salt (contains gluten)
roasted hazels: hazelnuts
white chocolate buttons: sugar, cocoa butter, whole milk, soy lecithin, natural vanilla
sunflower seeds: sunflower seeds
Contains eggs, milk, soybeans, tree nuts and wheat.

This was my least favorite of the 4 snacks I received. I’m not a huge fan of sunflower seeds, however I didn’t trash this one because the other ingredients made it worth a taste. The mini chocolate cookies tasted more like crackers than cookies, but the hazelnuts and white chocolate rounds were very flavorful. I am undecided as to whether I will keep or remove this one from my list.

Cookies & cream

Cookies & cream

Pros & Cons

Pros: reasonable price, variety of snack categories, perfect portions (especially if you are looking for small snacks), ability to Trash snacks with ingredients you don’t like (or can’t eat), choice of regular nibble box or low calorie box, nutrition facts included in box and available online

Cons: no way to buy a full bag or stock up on snacks you like, I didn’t have an option for monthly delivery, no way to track package

Eco Eccentric approved?

Yup. If you aren’t interested in spending a lot of money and would like a few interesting snacks to try every week (or every few weeks), I would say that Graze is worth a shot. These snacks are great for storing in a drawer or cabinet at the office just in case you get the munchies and want an alternative to the slippery slope that is the vending machine.

Try a Graze Box

If you are interested in trying a Graze box, check out www.graze.com. Use the code or link below to get your first and fifth boxes free! For each person that uses my friend code, I receive $1 toward my next box or can choose to donate it to the graze school of farming. Graze is also on Facebook and Twitter.


Have you tried, or are you interested in giving Graze a try? Would you like to see more Graze snack box reviews? Let me know down below!



♥ Link Love: Check out Michelle’s post at The Purple Pumpkin Blog for a review of her first UK Graze box.

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